SNAP THAI FISH HOUSE
CASE STUDY
Case Study
OVERVIEW:
When Snap Thai Fish House turned to us for branding, public relations, marketing, and advertising, we delivered a tailored, results-driven strategy that made an immediate impact.
The results speak for themselves. Snap Thai Fish House quickly gained recognition, earning spots on OpenTable’s list of Atlanta’s 6 Most Exciting Restaurant Debuts of 2023, Eater’s 14 Hottest Restaurants in Atlanta, and The Infatuation Atlanta’s list of the 25 Best Restaurants in Atlanta.
Beyond accolades, our strategy drove tangible success—Snap Thai Fish House achieved an impressive $29,500 in sales in a single day, with over $140,000 in revenue directly attributed to our marketing and advertising efforts within their first 60 days.
Explore our case study to see how strategic marketing translates into real, measurable success.
Logo Design
Name Design
Brand Positioning
Visual Identity
Brand Guidelines
SERVICES PROVIDED
BRANDING
CREATIVE & PRODUCTION
Graphic Design
Print Design
Menu Design
Photography
Content Creation
Copywriting
MARKETING
Social Media Marketing
Email Marketing
Text Message Marketing
Marketing Strategy
Search Engine Marketing
Influencer Marketing
Event Marketing
Private Event Lead Generation
WEBSITE DESIGN
Responsive Web Design
Search Engine Optimization
PUBLIC RELATIONS
Media Kit Creation
Media Outreach
Press Releases
Restaurant Launch
PAID ADS
Social Media Ads
Google Ads
Analytics & Reporting
Branding
logo design | name design | visual identity
OVERVIEW:
Snap Thai Fish House initially had an established logo and name, "Snap Thai & Lobster Bar," which did not align with their upscale image and unique concept. Recognizing this discrepancy, our agency partnered with them to revamp their brand identity. We refined their logo into a contemporary and sophisticated design that reflected their elegant ambiance. Simultaneously, we suggested a strategic renaming of the restaurant to encapsulate its concept better, transitioning to the more fitting "Snap Thai Fish House."
Website Design
responsive design | search engine optimized
OVERVIEW:
To solidify Snap Thai Fish House's digital presence, we developed a responsive and SEO-optimized website that adheres to industry best practices. This ensured the restaurant enjoyed enhanced online visibility, driving reservations and increased revenue. The website was also strategically designed to collect essential customer data, providing valuable data for future marketing campaigns.
Design Community
We extended Snap Thai Fish House's brand identity into their physical space by designing unique bar coasters featuring their brandmark. These coasters not only serve a functional purpose but also provides design continuity, reinforcing the brand identity. This small but impactful detail consistently reminds customers of the restaurant's attention to quality and design, leaving a positive and lasting impression of the brand.
Utilizing our well-established network of media contacts, our expert PR team crafted and disseminated press releases for Snap Thai Fish House and conducted proactive media pitching. This strategy yielded significant results, securing valuable coverage across multiple channels, including TV, print, radio, social media, and web.
Public Relations
Sample of Earned Media
Photography
Email Marketing
Utilizing our suite of software, we
incorporated dynamic visuals and
compelling incentives into Snap Thai
Fish House's email marketing strategy.
Our technology driven email
platforms let us monitor key metrics,
driving immediate engagement, and
long-term customer value. With high-
impact campaigns and automated
strategies, our email marketing
boosted customer relationships and
consistent engagement
Content Creation & Video Production
creating engaging content that drives engagement
For Snap Thai Fish House's content creation strategy, we deployed our skilled videographers to capture high-quality, engaging footage on location. This content was tailored for both organic and paid placements on various social media platforms, including dynamic reels, posts, and more. These videos not only enriched the brand's online presence but also garnered substantial views, significantly increasing social media engagement and visibility for Snap Thai Fish House.
Social Media Marketing
In our tailored marketing approach for Snap Thai Fish House, we took command of their entire social media landscape. Our crafted content and intentional audience engagement tactics, fostered community growth and the brand's distinctive market presence. We also leveraged our expansive network of influencers to boost brand visibility and drive reservations. This comprehensive strategy amplified their digital reach while driving top-line sales.
Paid Advertising
targeted social media | paid ads | advanced technology
We oversaw all aspects of Snap Thai Fish House's paid advertising, spanning from social media to Google Search and Display Ads. We applied techniques that use interest-based data, geotagging data, and retargeting marketing. With this, we achieved our goal of generating a steady stream of reservations and amplifying brand visibility. Our advertising tactics, were instrumental in propelling sales and fortifying Snap Thai Fish House's market stature.
Text Message Marketing
Our marketing strategy for Snap Thai Fish House included an effective text message marketing campaign. By creating a dedicated campaign keyword for Snap, we enabled customers to subscribe to our messaging, reaching thousands of diners simultaneously and easily. Utilizing autoresponders, we enabled continuous engagement with the audience. Our approach of tailoring messages to customer preferences has provided a personalized experience driving customer loyalty, brand recognition, and sales.
Lead Generation
private events | catering | restaurant buyouts
A key component of our marketing strategy for Snap Thai Fish House was providing lead generation services for their private dining room, outside catering, and restaurant buyouts. By delivering a mix of data-driven tactics and compelling messaging, we successfully attracted potential clients and businesses seeking unique dining experiences. This effort significantly expanded their customer base, creating additional revenue streams and enhancing the restaurant's reputation as a versatile dining and event venue.
The Results
Our robust, multi-faceted marketing approach for Snap Thai Fish House brought exceptional results. With carefully targeted campaigns across various channels, we boosted their brand visibility and drove a significant increase in reservations, reflected in their record-breaking $29,500 single-day sales. Their inclusion in Atlanta's 6 Most Exciting Restaurant Debuts of 2023 by OpenTable and Eater's list of Hottest Restaurants solidified their industry standing. More than $140,000 in sales within the first 60 days of opening directly attests to our marketing effectiveness. These results prove our strategic marketing delivers measurable success, driving sales and enhancing brand prestige.
